DIM - Underwear & Lingerie for Men, Women and Children

DIM – Iconic Comfort & Underwear Excellence for the Whole Family

For over 70 years, DIM has been a leading name in the underwear industry. Combining French expertise, textile innovation and everyday comfort, DIM offers a complete and accessible range of underwear for men, women, boys and girls, along with loungewear, essentials and wardrobe basics designed for modern lifestyles.

At French Market, discover the full DIM collections: classic boxers and briefs, comfortable bras, panties, tights, socks and lounge pieces tailored to every style and occasion.

A French Heritage of Comfort and Style

Founded in 1953, DIM quickly stood out for its innovative approach to underwear, placing comfort, fabric quality and durability at the heart of its creations. Today, the brand remains true to this philosophy by offering products designed to fit every body shape and every generation.

Each DIM piece is carefully crafted to provide optimal support, an ergonomic fit and all-day softness. Using high-quality materials such as cotton, micromodal, technical fibers and elastane, DIM underwear ensures freedom of movement and exceptional comfort.

A Complete Collection for Men

For men, DIM offers a wide selection of:

• Classic boxers and briefs – Timeless cuts and everyday comfort

• Sport boxers – Enhanced support and breathability for active lifestyles

• Lounge underwear & relaxed fits – Casual comfort for daily wear

• Socks & essentials – Softness and style down to the smallest detail

Each model is available in various colors and finishes, from essential black and white basics to more modern and trendy shades.

Elegant and Comfortable Women’s Collection

DIM women’s collections focus on comfort without compromising style:

• Panties, hipsters & thongs – Designed for daily comfort and femininity

• Wireless bras & soft support bras – Natural support and freedom of movement

• Soft lingerie essentials – Everyday elegance for all body types

• Tights & hosiery – Opaque, sheer or shaping options for every outfit

DIM supports women at every stage of life with lingerie that enhances natural curves while guaranteeing long-lasting comfort.

Underwear for Kids: Softness and Durability

For boys and girls, DIM provides underwear designed for everyday activity:

• Junior boxers and briefs

• Girls’ panties and sets

• Children’s socks and tights

• Comfortable homewear pieces

Each item is designed to be durable, easy to care for and comfortable even after repeated washing. The fabrics are chosen to be soft, breathable and resistant, perfect for active children.

Tiered Discounts: The More You Buy, The More You Save

At French Market, enjoying DIM quality doesn’t mean paying full price. We offer attractive tiered discounts on selected DIM products:

? Buy 2 packs = -15%
Buy 3 packs or more = -30%

These offers allow you to easily refresh your underwear drawer, stock up for the whole family or prepare practical and stylish gifts.

Click & Collect in Veauche – Fast and Convenient

If you are near Veauche or the Saint-Étienne area, French Market offers a convenient Click & Collect service. Order your DIM underwear online and pick up your purchase directly in store, free of charge.

Click & Collect allows you to shop easily, avoid shipping fees and receive your products quickly. It’s the perfect solution for fast purchases or last-minute essentials.

Why Choose DIM at French Market?

✔ Trusted and iconic French brand
✔ Complete collections for the whole family
✔ Essentials and trendy basics
✔ Tiered discounts all year long
✔ Easy in-store pickup with Click & Collect in Veauche

DIM is more than just an underwear brand. It represents comfort, quality and confidence for everyday life. Explore the DIM collection now at French Market and find the perfect pieces for yourself or your family.

Everyday comfort. Effortless style. Discover DIM at French Market.